Montre Octopus: "L'idée de ce produit est de responsabiliser l'enfant", Sam Hickmann - 25/02

Sam Hickman, fondateur et CEO de Joy, était l'invité de Sabrina Quagliozzi. Son entreprise a imaginé Octopus, la montre connectée éducative destinée aux enfants. Ce dispositif leur apprend les bonnes habitudes au quotidien et la notion du temps. "L'idée de ce produit est de responsabiliser l'enfant", selon Sam Hickman. Joy était présente à la 114ème édition du salon du jouet, qui s'est déroulée du 18 au 21 février à New York. - Le Grand Journal de New York, du samedi 25 février 2017, présenté par Sabrina Quagliozzi, sur BFM Business.

Kickstarter sandbox: From 0 to $777,777 in 45 days

My first Kickstarter campaign was a total failure! It was in 2013. I invented the leaf clip. A revolutionary device that was supposed to replace your wallet. I raised $297! I was ashamed and buried the project. Never talked about it to anyone…

3 years later, I couldn’t afford to miss my second Kickstarter campaign. And I didn’t! Today, I’m glad to share with you our recipe for success. (Read more on Medium)

Collect Feedback with the Bono's Thinking Hats

Excerpt from the book “Value Proposition Design” by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith

Thoughts on the plane from NY to SF, May 31st, 2016


It's all about that right?
Unfortunately, I can't afford to dedicate 100% of my time to my family. I need to work. I need to provide.

Then I got this crazy idea: to work with my family, to help other families. A great feeling of joy and happiness started to fullfil me. I immediately projected myself working with my wife, my kids and all my good friends (who I call family too).

The idea for JOY is born in the summer of 2015. JOY is now a new company (incorporated in Feb 2016) with a very lofty mission: to help families to live in harmony, thanks to technology, by reinventing the way parents share time with their children. No more stress, no more power struggles, only quality family time. This trend has even a name, we call it #FamilyTech.


We got an idea for our first product. Very simple to use, not too expensive and that could help millions of families with children.
The only problem was that we needed to go to China to build it, because it's a piece of hardware, and China is the best place to do it.
We decided to apply to the first and largest hardware accelerator, HAX. We got selected.


HAX is based in San Francisco and Shenzhen (north of Hong-Kong).  The stage 1 of the program lasts four months and you need to physically be in China the whole time. It's a total immersion.
There, in the heart of the silicon valley of hardware, you have everything you need to prototype and to manufacture. HAX helps by providing money, ressources, mentorship, partnerships.
My partner and I had a very difficult decision to make back then: shall we abandon our family for four months?
The answer was not easy but not taking this opportunity would have been a terrible mistake. So we went.
HAX became family.

"If everything seems under control, you're not going fast enough" - Mario Andretti


We're back. Stronger than ever. Nothing can stop us. We will help millions of families and we will make a living of it. Period.

Octopus by Joy sur BFM Business avant les campagnes de crowdfunding

What's Up New York: Joy lance Octopus, une montre éducative pour les enfants - 31/05

Créée en janvier 2016, Joy s'est donnée pour mission d'aider les familles à vivre en harmonie, grâce à la tech. La start-up franco-américaine développe pour cela des objets connectés à destination des familles. Dans ce cadre, elle va annoncer prochainement le lancement d'Octopus, une montre éducative pour les enfants de 3 à 8 ans. Ce dispositif leur permettra d'apprendre des notions de base, comme l'heure, ou encore les bonnes routines journalières. - Avec: Sam Hickmann, président de Joy. Et Sabrina Quagliozzi, correspondante BFM Business à New York. - Tech & Co, du mardi 31 mai 2016, présenté par Sébastien Couasnon, sur BFM Business.

Voir l'émission

Octopus by JOY, my new venture

My new company is named JOY. Check it out here: and please spread some love here:

We've been selected by the accelerator HAX. We spent 4 months in China to build the prototype of our first product.

Our first product is called Octopus. It's the first icon-based watch that teaches kids good habits & the concept of time.

Will 2016 be the year for Family Tech?

Let’s start with a definition of Family Tech. To me, it’s “connecting parents with their kids in meaningful ways via technology.

In the US, there are 23M families averaging 2 children aged 3–11 (source: and The parents are most likely from Gen X, birthdates ranging from the 1960s to the early 1980s.

I know this generation very well because I’m one of them. We are born with computers and video game consoles, we saw the digital transformation, the birth of high speed internet, the smartphones and electronic gadgets of all kinds.

“Currently, I see three forces overlapping, creating a fantastic market window: technology force, economic force, social force. To me, it indicates that 2016 might be the year for Family Tech.”

Technology force

Thanks to the miniaturization of the electronic parts, their low energy consumption and the fact that more than 2B people own a smartphone, thousands of connected objects are flourishing: smart home systems, wearables, activity trackers to name a few.
Moreover, with prototyping tools more accessible than ever before, a lot of entrepreneurs jumped on the hardware trend. It’s not anymore needed to raise millions of dollars to build a products up to the Design For Manufacturing.

Economic force

Like their dimensions, the prices of the electronic components have dropped significantly these past years. For instance, a GPS chip measuring only 2.99 x 3.21 x 0.59 mm costs less than $5.
The result? Good products at affordable prices. Technology is now mainstream.

Social force

Our generation is willing to trust technology with their kids. There are still some doubters, indeed, but in majority we are convinced of all the benefits technology brings, from freedom to personal development.

Awesome products in the pipes

Until now, this market window didn’t benefited to the families. However, some awesome products are in the making (and we can thank crowdfunding websites like Kickstarter and Indigogo to facilitate the go-to-market of hundreds of new start-ups).
ILY, The Family Phone; Torch, the smart wifi router for the families; Family Band by Joy, the smart wristband to Communicate, Geolocate and Play or Nabi, the fitness tracker for kids are some examples of innovative products that will help both parents and kids to live a better life.

It’s just the beginning

Family Tech (#familytech) will hopefully come with good surprises. First, for the children: they will get tools that will empower them, give them more freedom and more autonomy. Then for the parents: they will help their kids to progress and grow more safely while also keep under control their activities.

The future is bright, thanks to technology!