Kwarter au 20h de TF1

Allez, un peu d'auto promotion, ça fait toujours plaisir d'être diffusé sur une chaine de TV nationale, au 20 heures de surcroît. Merci TF1 pour l'interview.

Feb 12th, 2014. French President visits San Francisco

I won't waste your time and my time enumerating all the bad things the current french government did so far. Instead, I will propose you to play a game. Actually, my first ever made game. I just discovered Unity. This tool is awesome.
I leveraged this rainy Saturday in San Francisco to prepare the venue of the french President François Hollande next week. I hope he will enjoy this game as much as I do. It is also a good training tool for my friend Carlos Diaz who will meet with him.
So let's go, what's your score? http://bit.ly/1lOKJPY





Être copié est la plus grande des flatteries.

Aujourd’hui, nous avons découvert des concurrents français : Gamific.tv. Même positionnement stratégique, même vision, même coeur de métier, mêmes clients, même message, même …. mais attendez, c’est exactement le même site internet !!!!

Le site web de Kwarter (mai 2013) :


Le site de Gamific (novembre 2013) :



Incroyable n’est-ce pas ? Les copieurs n’ont même pas pris la peine de remplacer notre logo sur la page de l’équipe… 


Ici à Kwarter nous prenons ça de manière plutôt sympathique (nous leur avons envoyé quelques messages amicaux et humoristiques) mais honnêtement, comment penser pouvoir réussir à créer une société innovante et respectée sans faire preuve d’un minimum d’imagination ?

A bon entendeur, salut !

[UPDATE : Le site gamific.tv n'est plus accessible à l'heure où je vous parle]



Etre entrepreneur en 2013...



Etre Entrepreneurs en 2013 n'est pas facile. Cette présentation aime à le rappeler, sur un ton léger et divertissant. Le "wantrepreneur" y trouvera quelques petits conseils qui le motiveront à vivre la grande aventure.

Cette présentation a été inspiré par un post de Mark Susters dans lequel je me suis beaucoup retrouvé. Je vous recommande la lecture du blog de cet entrepreneur devenu investisseur.

2013, the year of #socialtv

In 2013, the television is not dead. Higher definition, bigger screens, slicker design, hundreds of channels, we watch TV more than 3 hours a day in average.
But for some time now, the first screen gets some competition: notebooks, tablets, smartphones, all these cool devices have invaded the living room.
Let's have a closer look of what is called Social TV.

Majority of our daily media interactions are screen based



Our time online is spread between 4 primary media devices



TV is still the screen the majority of us are using the most during our leisure time. The big surprise is the way we watch TV in 2013.

77% use another device while they watch TV




Obviously viewers' attention is decreasing from the big screen.
What do the viewers do on their other devices while they watch TV?




This is where Social TV comes. Social TV refers to technologies surrounding television that promote communication and social interaction related to program content. It's hard to tell how many of these 77% described above are interacting with what they're watching but it's on this dimension that brands and broadcasters start to actively work on. 2013 will be a huge year for Social TV.


Social TV ecosystem

I've identified 4 main groups of actors in the Social TV space.

The first group is composed of companies like Twitter whose services have been diverted from their initial usage but, because they are simple and easy, reliable and mainstream, work pretty well to share emotions when watching TV.

Then we have dedicated startups like Viggle, GetGlue or Zeebox that want to impose their supremacy to users by developing their own brand, proposing a richer second screen experience on top of the TV layer (discussions, interactions, etc.)

Afterwards, there are the brands, torn between selling their soul to these startups or creating their own second screen solutions.

Finally, there are the broadcasters, trying to protect their business by managing the entire viewer experience from A to Z, and attempting to stop the bleeding of advertising revenue that switches slowly towards the online side. (Online advertising is projected to overtake TV advertising by 2016.)



What can Social TV bring to users, brands and broadcasters

Depending on which side you are, you are not expecting the same from Social TV. If you are a viewer, you may want a richer experience like additional informations pushed to you in real-time when you watch a drama, a predictive game or trivia to play with friends along the actions of a football game, an opportunity to buy the products you see, or a way to express your opinion during a political debate.

If you are a brand, it's a fantastic opportunity to interact directly with your customers and get more informations on their behavior. It's a new way to advertise without being interruptive. It's a perfect solution to measure instantly the results of an operation and get accurate KPIs.

If you are a broadcaster, you can get a slice of the online advertisement pie and improve your service to users by proposing experiences that you are the only one able to propose (remember, you are the guy that controls the stream on the first screen...).



Conclusion

We've been studying the social TV business and opportunities for more than 2 years now with my buddy Carlos Diaz & the Kwarter team and we think it makes sense to develop a comprehensive Social TV platform that simplifies the development of second screen experiences. At the end of the day, everybody, from the brands and their agencies to the broadcasters and the end users will be satisfied. We've raised $4M in venture capital last month to achieve this goal.



Update: Last NFL football game, halftime show, commercials and power outage combined to make it the most social event on television to date. The Super Bowl tallied up 30.6M social media comments (Twitter, public Facebook data and GetGlue checkins), 2.5 times last year’s social activity of 12.2 million.

What's Next For Sports Fans?

I believe that fans deserve more than just the game itself. I talk with fans on a daily basis and they tell me they want to broadcast LIVE their comments and report what's happening during the game. In this context, mobile becomes key! Fans now need a way to communicate their passion instantly and they cannot use their laptop to do so.

This is about connecting sports and fans together. Today a lot of Professional Teams are thinking about how they can improve the relationship with their fans, not only locally but globally. For example, let’s look at the San Francisco Giants and FC Barcelona in Europe. Together, these two teams have well over 10 million fans and most of them never get to the stadium! Thanks to technology these teams can now engage directly with the fans and create a personal relationship with each of them.

Check-in based apps allow teams to create an intimate link with their fans.

Imagine that you check into a game and based on your location and your personal context you get something that is truly interactive with the people around you.

This is where Kwarter comes!



Originally posted on Kwarter blog (http://blog.kwarter.com)

Don't confuse enthusiasm with priority


Coming up with a great idea gives you a rush. You start imagining the possibilities and the benefits. And of course, you want all that right away. So you drop everything else you're working on and begin pursuing your latest, greatest idea.

Bad move. The enthusiasm you have for a new idea is not an accurate indicator of its true worth. What seems like a sure-fire hit right now often gets downgraded to just a "nice to have" by morning. And "nice to have" isn't worth putting everything else on hold.

We have ideas for new features all the time. On top of that, we get dozens of interesting ideas from customers every day too. Sure, it'd be fun to immediately chase all these ideas to see where they lead. But if we did that, we'd just wind up running on a treadmill and never get anywhere.

So let your latest grand ideas cool off for a while first. By all means, have as many great ideas as you can. Get excited about them. Just don't act in the heat of the moment. Write them down and park them for a few days. Then, evaluate their actual priority with a calm mind.

[reWork], Jason Friend and David Heinemeir Hansson

Get Real!


"The business world is littered with dead documents that do nothing but waste people’s time. Reports no one reads, diagrams no one looks at, and specs that never resemble the finished product. These things take forever to make but only seconds to forget.

If you need to explain something, try getting real with it. Instead of describing what something looks like, draw it. Instead of explaining what something sounds like, hum it. Do everything you can to remove layers of abstraction. The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.

That’s why you have to make something real right away."

Find Your Train Ticket



Albert Einstein was on a train.

He couldn't find his ticket after searching through all his pockets and bags. The conductor approached him and said something to the effect of, "Dr. Einstein, everyone knows who you are. We know that Princeton can afford to buy you another train ticket."

To which Einstein replied with something along the lines of, "I'm not worried about the money. I need to find the ticket to figure out where I'm going."

Like Einstein, you should worry not about the money, but about where you are going. If you figure out where you're going, the money will come.


The Art of Start - Guy Kawasaki